Creativity is human.
AI is exponential.
We unlock the
potential for brands.
Creativity is human.
AI is exponential.
We unlock the
potential for brands.
Hello, I'm Ben
I help brands and agencies navigate that messy space between creativity and technology, especially when it comes to AI. If you’re feeling both excited and quietly unsure about what AI could mean for your work, you’re definitely not alone. That tension usually signals there’s something valuable to explore.
For more than a decade, I’ve led innovation for teams at M&C Saatchi, Tricky Jigsaw, and The Monkeys, earning recognition such as a Titanium Lion, White Pencil, and a spot on AFR’s Most Innovative list. Those accolades are nice enough, but what really matters is seeing good teams solve tough problems in ways they didn’t think possible.
Today I work alongside Uber, R/GA, Studio Space, First Nations X, Revolver, Time Under Tension, and D&AD, helping them figure out AI’s role in their creativity and growth. There isn’t a clear rulebook yet, and anyone promising easy answers is probably guessing.
Here’s how I approach it:
Creativity comes first. Technology follows behind.
AI doesn’t replace people, it pushes them further.
If it all feels a bit uncertain, you’re probably on the right track.
If any of this resonates, let’s have a conversation. At worst, you’ll walk away clearer about where you stand (and ideally, the coffee will be decent too).
Ben Cooper, founder & innovation strategist